Your sales funnel – also known as your revenue funnel or sales process – leads prospective customers through their buying journey.
A well designed and properly executed sales funnel has four stages: awareness, interest, decision, and action. And it helps a business to convert their leads into paying customers.
It’s important – and not easy – to build a great funnel. One that helps you identify the right buyer early, and makes buying your product a happy experience.
If you’re about to create your first sales funnel, this post will help you understand the different steps of building a sales funnel.